Day 3. Last but not least !
On Saturday, Paul Barnes from Commercial Type introduced us to his new project, Commercial Classics, taking the art of 1800s typefaces and redesigning them so modern graphic designers could use them daily. I then headed to the magical/awesome/amazing Foilco toner foiling workshop. I’m sorry, I can’t get over it… I could have foiled the all world, didn’t, but foiled three of my illustrations. Lunch was rainy but okay and at 2pm Jacob Dutton from McCann helped us understand why designers are more likely to be the CEOs of a future design-led company. How the classic, pyramidal, company model is outdated and how new companies care more about human collaboration and consumer centric design than decision making. Mike Roberts from Green Room explained us how the Proust Madeleine is key to a good user shopping experience, and creating emotional recall by taking a commonly shared personal experience such as thunderstorm and attaching a new experience to the feeling as he and his team did with the in-store Bose project.
At the end of the afternoon, Veronica Fuerte from Hey Studio flew all the way from Barcelona to give the most amazing lecture about her colourful, but difficult journey founding her studio and creating her own new boutique ! The day finished with this super Main Event about emojis and building bigger brands. Jennifer Daniel from Google Emoji told us how we got our butt emoji back on iPhone, and how wanting to be too specific in emoji design can create ostracism, how emoji has become it’s own international language with appropriation depending on the culture and the interpretation of the person using it. Richard Small from Sony walked us through working for the advertiser and still doing awesome things on the side, while Laura Pol gave us trust in big brand identity (Apple, McDonald’s, Nike…) and how you can still be ethical at the top of the world by staying true and consistent to your costumers. Finally Andre Jay Meissner from Adobe XD reminded us the responsibility we have, as designers, in the use of technology, its evolution, and how it affects human interactions.
I went to bed with the head full of images, pieces of advice, and mantras !
That’s it for Birmingham Design Festival this year ! I couldn’t tell you which day was my favorite because each one was fullfilling and empowering.
It gave me great hope in opportunities and in my ability to cease them. Most speakers told us “The wave came and I caught it” and i think that’s what all of this experience was about ! Catching the wave ! You are enough, you can do it ! I FEEL EMPOWERED AND READY FOR WHAT’S TO COME ! See you next time #brum !
I think I said it all but I might have forgotten some down the road and yes phone pictures in the dark aren’t great !
@designfestbrum THANK YOU THANK YOU THANK YOU !
@thedesignkids Thank you so much for this opportunity !