BRANDING, WEBSITE AND DIGITAL ADAPTATIONS
Design of the branding of the 2021 Singapore annual Architecture Festival, Archifest. This online edition of #AF21 was under the theme ‘Design Evidence’.
“Design Evidence is an invitation to debate, discover and redefine what architecture could be. We believe that bringing together a diversity of voices is a step towards a more inclusive dialogue. 2021 is a fresh chance to promote architecture and design to a broad community of passionate individuals and the greater public.We have built tremendous resilience over the past 12 months and I strongly believe that our local, regional and global audiences are ready to take virtual and physical engagements to the next level, and why not – have some good fun with it.” Archifest Commitee
Art direction, design of the branding, social media templates, posters and digital adaptations, design of the pre-launch micro-site and co-design of the final website.
Done at OuterEdit
Creative Direction: Ryan Tan
Strategy: Ryan Tan, Jane Chang, April Luistro
Art Direction: Leslie Guidez
Branding and collateral design: Leslie Guidez, April Luistro, Pamela Ang
Animation: Marilyn Neo
Website design: April Luistro, Charmaine Yeo, Leslie Guidez
Web development: SMMMILE
Content creation and roll-out: Archifest team & volunteers
Design de l’identité de marque du Festival Annuel d’Architecture de Singapour, édition 2021, Archifest.
Cet édition #AF21 était sous le thème ‘Design Evidence’.
Direction artistique, design de l’identité, des gabarits réseaux sociaux, posters et autres adaptations digitales, design du micro-site pré-lancement, et design collaboratif du site internet final.
Réalisé à OuterEdit, Singapour, 2021